Learn how Macy's transformed their business after experiencing 11 consecutive quarters of sales decline by conducting an in-depth analysis of the customer journey to identify areas for improvement and growth. Discover how Macy's implemented changes to enhance the omnichannel and mobile experience, introduce self-checkout stations, and expand the variety of clothing choices, resulting in a boost in sales and positioning the company as a leader in the integration of brick-and-mortar and online shopping experiences.
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